avocados

The Hass Avocado Board Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

June 15, 2022 Hass Avocado Board

As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board (HAB) enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, Director of Marketing and Communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025. …

WP Produce Provides Opportunities to Florida Avocado Growers & Retailers with Buy Local Programs

June 15, 2022 WP Produce

The season for Florida-grown Tropical Avocados is off to a strong start, with promotable volumes available June through August. Initial reports from growers indicate increased volumes will ship throughout the 2022 season. Prices also look to remain stable—a focus for WP and their Desbry® brand of premium-quality Tropical Avocados. …

Eat Healthy and Live Green as the ‘World’s Favorite Avocado’ Returns to the U.S.

June 7, 2022 Peruvian Avocado Commission

As global demand for avocados continues to grow year after year, so does Peru’s commitment to help consumers eat healthy and lead sustainable lifestyles.  …

A Grand Opening for West Pak Avocado’s Newest Distribution Center

June 3, 2022 West Pak Avocado

The grand opening of West Pak Avocado’s new distribution center in Logan Township, New Jersey, took place on May 25, 2022 with an official ribbon-cutting ceremony and open house. …

The Hass Avocado Board Celebrates 20 Years of “Making it Happen”

June 3, 2022 Hass Avocado Board

This year marks the 20th anniversary of the Hass Avocado Board (HAB). Since 2002, HAB has helped drive business growth and demand for avocados across the nation through sustained marketing efforts, industry-leading nutrition research and education, and distribution of tools and data to the entire industry. …