California Avocado Commission Forecasts Healthy Harvest

Investment by California avocado growers who have increased planting of new trees and improved the average per acre yield is contributing to this optimism. Fruit sizing and the actual harvest total will be influenced by natural factors, and growers are hoping for beneficial rain and sunshine to come. Meanwhile some growers are size picking now in time to support Big Game promotions with retailers. Peak availability of California avocados is expected to occur spring through summer this year.

Index Fresh Kicks Off California Season Just in Time for Super Bowl Blitz

January 13, 2025 Index Fresh

California’s early start provides a crucial option for retailers and foodservice operators during this key avocado sales period. While California’s harvest won’t entirely replace Mexican volume, it will supplement the market, reducing dependency on Mexican imports as the source.

Mission Produce Releases its AvoIntel for January 2025

January 8, 2025 Mission Produce

Avocados and mangos are charging into 2025 with strong momentum! From record dollar sales to increasing household penetration3 and shifting shopper behaviors, these categories are full of opportunity. In this month’s edition of AvoIntel, we break down the 5 key trends driving category growth and what to know as you plan for business growth in 2025.

Westfalia Fruit Acquires Belgian Avocado Products Company Syros

January 7, 2025 Westfalia Fruit

The integration with Syros will enhance Westfalia’s presence in the European market while maintaining the high standards with which both organizations are known.

Index Fresh Expands Business Development Team With Carlos Duarte

December 8, 2024 Index Fresh

Carlos Duarte is a Ventura County resident who has been immersed in the world of avocados for over a decade. Most recently, he served as an Account Manager for Calavo Growers, focused on fresh sales for key accounts nationwide.