GoVerden Opens New Headquarters in Plano, Texas and Doubles Staff

October 25, 2024 GoVerden

GoVerden, a leading avocado supplier and maker of premium all-natural, ready-made guacamole, is thrilled to announce the opening of its new USA headquarters in Plano, Texas. This strategic move is designed to support the company’s rapid growth and enhance its ability to serve key markets across all of North America. The new office is located in the prestigious Legacy West development.

Avocados From Mexico and Rob Gronkowski Help Shoppers Throw the Ultimate Big Game Watch Party with “Always a Good Bowl” Campaign

October 24, 2024 Avocados From Mexico

Avocados From Mexico®, the number one selling avocado brand in the U.S., is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties. Fans will be the MVP when they make a bowl of fresh, delicious guacamole made with Avocados From Mexico that’ll be talked about long after the final whistle blows.

Calavo Growers Expands Sales & Marketing Leadership With Appointment of Anna Kirsch as Director of Business Development

October 15, 2024 Calavo Growers, Inc.

In this newly created role, Anna Kirsch will spearhead Calavo’s strategic growth initiatives within the avocado business segment.

USDA Proposes to Change Maturity Requirements for Avocados Grown in South Florida

Under the proposed change, the avocado maturity shipping schedule would be updated to allow certain sizes and weights of the Beta avocado variety to be shipped two weeks earlier than currently allowed. This action would also make a corresponding change to the avocado import maturity regulations under Section 8e.

Mission Produce Announces Record-Breaking Mid-Year Review for Avocados & Mangos Ahead Of NEPC

August 14, 2024 Mission Produce

Mission Produce, Inc. announced a record-breaking mid-year review for the U.S. avocado and mango categories ahead of the New England Produce Council’s (NEPC) Floral & Food Service Expo in Boston.