Each program will have a targeted line-up of promotions and new partners, continuing to grow the category, while demonstrating that delicious, healthy avocados are Worth Every Moment. …
The Avocados From Mexico (AFM) brand has announced its new “avocado-centric” concessions officially coming to Hard Rock Stadium in Miami Gardens with the debut of “TACOS por fAVOr.” As the first concession stands devoted to avocados at a professional football stadium, “TACOS por fAVOr” provides fans with an inventive avocado taco menu to enjoy during all Hard Rock Stadium events. …
A new joint venture between Mexican and U.S. avocado growers and importers has broken ground on Casa APEAM. The Producers and Packers/Exporters of Avocado of Mexico (APEAM) are investing $12 million for the Project, which will house the corporate offices of APEAM, the local offices of the Mexican Department of Agriculture and Agrarian Development (Sader), the offices in Mexico of the Department of Agriculture of the United States (USDA), as well as a special research-and development avocado orchard, which will be used to improve production through technology. …
Avocados From Mexico (AFM) has developed a first-of-its-kind educational campaign to help importers, retailers and consumers overcome common barriers to purchase. The guidelines, which are outlined in the new Avocados From Mexico Education Playbook, offer importers and retailers new insights for positioning and strategy. …
The organization selected Padilla in February after an RFP process that started last fall. The firm is responsible for Avocados From Mexico’s consumer, corporate and crisis communications. …
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