As part of its new organizational Strategic Plan, the Association of Genuine Alaska Pollock Producers (GAPP) announced today that it has hired Ketchum to serve as its agency of record, helping the organization craft a global brand narrative for Wild Alaska Pollock. …
The Association of Genuine Alaska Pollock Producers (GAPP) announced its #Wapfor40 challenge today as the Lenten seafood season officially begins. The challenge is meant to showcase the prevalence of Wild Alaska Pollock on menus at beloved quick service restaurants and in retail products in a variety of forms and help consumers get excited about the fish and its story of superior taste, nutrition and sustainability. …
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