Association of Genuine Alaska Pollock Producers (GAPP)

The Association of Genuine Alaska Pollock Producers (GAPP) announced today its quest for a partner to conduct a Life cycle assessment (LCA) for the Wild Alaska Pollock industry. GAPP is looking for a partner to work with GAPP members to apply accepted methods to assess those environmental impacts associated with all stages of product catch, processing and distribution to commercial channels and, ultimately, determine the carbon footprint (CF) and other relevant sustainability indicators of Wild Alaska Pollock as a protein choice compared to other protein choices. …

“The North American Partnership Program is all about getting new consumer segments excited about—and purchasing—Wild Alaska Pollock and we could not be more excited to partner with Gorton’s and Chef Antoni on this initiative” said Craig Morris, Chief Executive Officer of GAPP. “Antoni’s exuberance and mad chef skills will no doubt do just that—building buzz and creating a whole new energy and presence for this delicious and nutritious fish.” …