Blue Whale Revamps the Apple Aisle Through Innovative Marketing
Drawing on its consumer-centred approach after studying and gaining an understanding of what consumers want, Blue Whale® has reworked how it offers assortments to customers. …
apples
Limited Supply of Golden Honeymoon Hits Produce Shelves; Provides Color Boost to Retailers
Honeybear Brands announces a limited amount of their newest released proprietary variety – Honeymoon – are now on produce shelves. This firm, exceptionally clean, yellow variety offers retailers a refreshing color punch in the produce aisle. …
Stemilt Donates to Greater Wenatchee Valley
Stemilt has long been committed to supporting key areas in the community including education, nutrition, and wellness. …
Italian Tradition Brings Flavor to Asia with European Art of Taste
The campaign aims to enhance the Italian agricultural tradition and make its excellent products – kiwis, fresh and processed tomatoes, oranges and apples – known to a public increasingly attentive to quality and health benefits. …
JUICI, Ambrosia Gold, And Evercrisp: Winter’s Power Trio for Flavor, Crunch, and Sales
CMI Orchards provides robust support to retailers through its “Like This? You’ll LOVE That” campaign, which connects consumer favorites like Fuji, Gala and Honeycrisp to premium alternatives like EverCrisp®, Ambrosia Gold®, and JUICI®. Danelle Huber, Senior Marketing Manager, says these tools help shoppers confidently explore new varieties and make informed purchasing decisions—crucial for driving trial and capturing incremental sales. …