Stemilt is back on the road this year with The Great American Rave® Race, building on the success of the 2019 Rave® Road trip. This year’s campaign aims to raise widespread awareness for the branded apple among consumers and produce buyers alike. Stemilt Marketing Director, Brianna Shales, explains how Stemilt is encouraging consumers to catch the apple before it’s gone during its short season. …
Market-leading apple brand Pink Lady® is celebrating its 30th birthday, marking the milestone with a nationwide on-pack promotion across the UK to celebrate 30 years of wow with its fans. Pink Lady® is kicking off celebrations of its milestone birthday with a strong start to the Southern Hemisphere season, reporting its best June on record. …
Stemilt launched its new Crisp Collaborators program which includes partnerships with 13 social media influencers who will create ongoing content for the Stemilt brand across the U.S. Stemilt kicked off the year-long program with a group video call and shipments of fresh Stemilt apples and fruity swag. …
Drum roll, please… Celebrity judge Carla Hall has chosen the four grand prize winners for the first ever Cosmic Crisp® Culinary Challenge! Calling for recipes featuring the versatile branded apple—hundreds of entries across the United States and Canada were submitted in Home Chef, Professional Chef, Retail Chef and Kid Chef categories. Winning recipes are now available at cosmiccrisp.com. …
“We are excited to be back at the Organic Products Show to meet with retail partners, new prospects and industry friends discussing how best to meet those shoppers needs and desires,” says Don Roper, vice president sales and marketing, Honeybear Brands. “This show is a chance for the industry to grow together and showcase their innovative sustainability program, as well as innovative products and packaging.” …
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