Since fall is when most apples are sitting at the front of stores, that’s where sales can be made. Figuring out effective merchandising strategies and offering packaged items can help drive impulse and online sales. Stemilt has EZ Band sustainable four packs, Lil Snappers® kid-size fruit and other bagged apple options to build up the category and meet consumers with at the front door. …
Fast Facts: The Cast video series is back with Stemilt’s marketing director, Roger Pepperl and senior marketing manager, Brianna Shales, who broke down the latest apple category data from Nielsen. …
Strong Washington State summer apple shipments indicate potentially record demand for apples that will be harvested in the coming weeks. Since June 1, Washington State apple shipments have eclipsed 2018 by a whopping 29%, and 2017 by 30%*. …
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