The American Egg Board (AEB) recently joined forces with Wendy’s to help further the brand’s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premise breakfast consumption in key markets. …
The U.S. Department of Agriculture (USDA) today announced the appointment of nine members and nine alternates to serve on the American Egg Board. The appointees will serve two-year terms beginning March 2021 and ending March 2023. …
One of the best foods for a baby’s healthy brain development is already in most refrigerators: eggs. In an historic first, the newly released 2020-2025 Dietary Guidelines for Americans include recommendations for birth to 24 months old and specifically recommend eggs as an important first food for infants and toddlers, as well as for pregnant women and lactating moms. …
The online campaign features two short films that upend typical holiday gifting ads with a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities. …
Plant-based pairings, poppable snacks, and portable protein enlivened product categories and exemplified new trends within a rapidly evolving market in 2020. In a changing environment, eggs remain the same — valuable ingredients for formulators who rely on their multiple functional properties, nutritional profile, and familiar taste for a consumer population seeking solace through food. …
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