New Dairy Retail Campaign Features Cross-Merchandising to Increase Dairy Sales

As part of a new “Back to School, Back to Sports,” retail campaign, American Dairy Association North East is partnering with Redner’s Markets, a 43-store chain in Delaware, Maryland and eastern Pennsylvania. The campaign features cross-merchandising milk and dairy foods in other food departments to make it easy for families with student athletes to find and purchase the products to help reach peak performance.

Adopt a Cow Enrollment Open – Program Teaches Students About Where Milk Comes From to Build Trust in Dairy

 Enrollment for the 2021-2022 school year is open for the Pennsylvania Center for Dairy Excellence’s Adopt a Cow program for which American Dairy Association North East is a long-time partner and sponsor. Dairy farmers are encouraged to share the information with local schools to sign up by September 15, at DiscoverDairy.com under “Adopt a Cow.”

53rd Annual American Dairy Association North East Butter Sculpture Unveiled: Back to School, Sports, and Play … You’re Gonna Need Milk For That.

“Back to School, Sports, and Play… You’re Gonna Need Milk For That” is the theme of the 53rd Annual Butter Sculpture at the New York State Fair. As we take steps to get our youth back to a routine of academics and recreation, this year’s butter sculpture, sponsored by Wegmans, depicts how milk helps energize their return to “nearly normal” activities.

Sculptors start construction on the 53rd Annual Butter Sculpture at the New York State Fairgrounds

With less than a week until the opening of The Great New York State Fair, people are guessing what the 800 pounds of butter will become, as construction of one of the most beloved attractions gets underway – the 53rd Annual American Dairy Association North East Butter Sculpture, sponsored by Wegmans.

What Drives School Milk Consumption? Listen ‘Your Dairy Checkoff Podcast’ To Learn More

Dairy farmer and American Dairy Association North East President Audrey Donahoe from Clayville, N.Y., co-hosts the second episode of “Your Dairy Checkoff Podcast,” that features a school foodservice director discussing what drives school milk consumption with students.