Brought to you by U.S. dairy farmers, processors and importers, “Dairy Diaries” premieres on April 22 exclusively on the Roku Channel in the U.S. and takes viewers behind the scenes at Beck Farms, a fourth-generation dairy in upstate New York. …
American Dairy Association North East is partnering with SHOPPERS Food & Pharmacy for a Mother’s Day campaign to provide fresh milk to Maryland and District of Columbia families in need. Dairy farmer Trisha Knight Boyce of Easton, Md., is supporting the charitable Fill a Glass with Hope® retail campaign in the media. …
“Our Virtual Farm Tour program was created to bring the farm to the classroom to help build trust in dairy by showing – in real time – how dairy farmers care for their cows and land to produce a safe, nutritious product,” said ADA North East CEO John Chrisman. “More than 700,000 viewers have tuned in since we started the program in 2018, so the proof is in the numbers that it’s been an impactful checkoff investment.” …
Leaders of Dairy Management Inc. (DMI), the National Dairy Promotion and Research Board (NDB) and the United Dairy Industry Association (UDIA) recently announced election results to lead national dairy checkoff strategies and programs to protect and grow sales. …
American Dairy Association North East’s Refuel with Chocolate Milk campaign is reaching tens of thousands of student athletes in the six-state region through local and national sports organizations. …
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