Industry Experts Guide Produce Distributors on FSMA 204 Compliance

The complexities of FSMA 204(d) prompted the session to concentrate on distributors, who are scrambling to both try to understand the nuances of the Food Traceability Final Rule and implement their systems properly in time to meet the January 2026 deadline from the U.S. Food and Drug Administration. The FDA isn’t expected to start conducting routine enforcement until 2027, though both Jennifer McEntire, Ph.D., founder of Food Safety Strategy, and Dave Donat, principal at DRD Produce Consulting, urged distributors to be ready by the starting date.

Produce Distributors Association (PDA) Goals Include Expanded Membership and Strong National Advocacy

The Produce Distributors Association (PDA) – originally founded in 1989 as NAPAR (National Association of Perishable Agricultural Receivers) and headquartered in Washington, D.C. – is the first and only organization of its kind that solely advocates for fresh produce distributors. Initially an east coast-based organization made up of terminal market members, a key goal of the reborn organization is to build national membership with broad representation by the next generation in the evolution of produce distribution.