Grocery TV and Hy-Vee Partner to Power One of the Largest In-Store Retail Media Networks in U.S. Grocery
Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS). …
