NAD determined that Certified Angus Beef’s references to “best practices” and “highest standards” in the context of the challenged advertising do not convey the message that BQA represents the most superior level of care available for cattle in the beef industry and does not convey a message of objective superiority over all other standards. …
Dena brings 16 years of food industry experience to JOH. Early in her career, she served as a Department Manager at Spartan Nash, where she oversaw advertising and promotional activities, planned major company events (including expos), and developed strategies to drive sales growth. …
The new partnership will provide advertisers in foodservice with direct access to reach buyers while unlocking new revenue opportunities for distributors and operators alike. …
Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS). …
Smart Solutions, integrated within the Pepper app, offers manufacturers several modules to advertise with, including native banner ads, sponsored search keywords and lead generation through sample requests. Campaign results are monitored and reported back to participating suppliers, maintaining transparency into campaign effectiveness. Early campaign results have shown an average of 8x return on ad sales (ROAS), while certain campaigns have seen as much as 15x return on investment. …
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