Over the course of two years, 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, conducted research on how shoppers say they make their way through a grocery store. …
84.51° uncovered some discrepancies between what omnichannel shoppers say they do and what the purchase data reveals. Identifying these “say versus [PS1] do” gaps is key to truly understanding the omnichannel shopper. …
84.51°, a leading retail data science, insights and media company and a wholly owned subsidiary of the Kroger Co., today introduced a new whitepaper focused on Winning with the Omnichannel Shopper in the Face of Disruption. …
Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory. Advertisers may now use one of three preferred advertising management platforms to buy product listing ads on Kroger ecommerce sites. Pacvue, Skai and Flywheel Digital are the inaugural platforms with access to the API. …
Because of the unique collaboration between Kroger and their brand partners, Stratum provides access to powerful insights at the speed of thought to drive measurable results from the onset. …
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