Retail & FoodService
Value vs. Price: How Brands Can Appeal to Gen Z and Baby Boomers
Even when accounting for sample size (which might impact quarterly results), the long-term trend indicates that Gen Z prioritizes low prices and overall value when choosing where to shop for groceries. Great promotions/sales and store loyalty/rewards programs have been less of a driving factor, but both are on an upward trajectory as of early 2024.... Read more
September 3, 2024 | 1 min to read