The first time it happened, the call came from oyster grower Bren Smith’s mom. She was ecstatic to see his Thimble Island oysters for sale at a local market in Newport, R.I.
The problem? His Long Island, N.Y.–based farm wasn’t selling to anyone in Rhode Island at the time. Nor was his distributor.
Soon he heard from a shellfisher who had seen his oysters in a fish market in Mystic, Conn., and after that, from friends who rang him up excited to have had his oysters in New York. Places he had never sold to.
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