The 'Amazon Of Fish' Wants To Get Americans Eating More Seafood

At midnight, the shore of Hunts Point–where the Bronx meets the East River–comes alive. Crew unload up to a million pounds of fish from shipping containers and haul them into the New Fulton Fish Market, a 700,000 square foot warehouse that replaced the original Fulton Fish Market, which operated in Lower Manhattan from 1822 until it was shuttered in 2005 and moved to the Bronx. Seafood streams into the market from fisheries along the Atlantic Seaboard and around the world, where it lands in a system that, as Mike Spindler, CEO of the startup FultonFishMarket.com tells Fast Company, “really has not changed or modernized in several hundred years.”

FultonFishMarket.com is not, as it may seem, the catchall website for the New Fulton Fish Market. The market itself is a cooperative made up of 24 individual multigenerational, family-run large fish wholesalers that have been in business for decades, some over a century, and distribute to retailers and restaurants in the New York area. FultonFishMarket.com is a separate venture–a startup that curates and sells a selection of fresh, sustainable fish sourced from those wholesalers, and distributes it to both restauranteurs and individual consumers across the U.S. The startup prides itself on speed: An order made in San Francisco, Spindler says, will reach its destination within the same time frame as an order placed in New York. While FultonFishMarket.com will sell frozen fish on occasion, most of it, Spindler says, is delivered fresh.

To read the rest of the story, please go to: Fast Company