BLACKS HARBOUR, NEW BRUNSWICK – True North Salmon is excited to announce a new partnership with Rick Moonen, celebrated chef known for supporting sustainable seafood.
A founding member of the Chef’s Coalition and Seafood Choices Alliances, the respected restaurateur will serve as Brand Ambassador for True North Salmon. In this role, Moonen will help educate and bring awareness to the True North Salmon brand and its many great attributes.
“I’m proud to partner with True North Salmon, a company at the forefront of sustainable aquaculture practices,” Moonen said.
“Through their responsible raising of salmon, seafood lovers can have peace of mind as they enjoy each delicious bite of True North Salmon.”
True North Salmon makes this announcement with the backdrop of Seafood Expo North America, where the company will be sharing their portfolio of fresher salmon options and inviting Americans to “Eat True.” The campaign pays homage to True North Salmon products delivered to market within 48 hours of harvest, all while maintaining the welfare of fish and preserving their natural environments.
Through online content, videos, recipes and appearances, Moonen will provide insight into the value behind True North’s truly fresher salmon and deliver creative yet simple ways to prepare salmon dishes at home.
True North Salmon recently received the Best Aquaculture Practices (BAP) certification, recognizing the company as one that makes the health and welfare of fish and their natural environments a top priority.
“We are proud to have Chef Rick Moonen join the True North Salmon family. Our partnership with Rick, the voice of sustainable seafood, is a significant endorsement of our company’s commitment to continued advancements in our practices,” said Andrew Lively, Director of Marketing at True North Salmon-Cooke Aquaculture.
“As we build the True North Salmon brand, Rick will play a key role in engaging consumers, industry associations and grocers alike.”
True North Salmon offers a wide selection of products including fresh whole fish, fillets, portions steaks, skewers and flavored products as well as cold and hot smoked salmon and other specialty items. Salmon is considered a heart-healthy product and is a great source of DHA Omega-3 and polyunsaturated fats. All True North Salmon products are non-GMO and free of gluten, additives, hormones, antibiotics, and preservatives.
For additional product information, recipes and more on True North Salmon, visit booth No. 1233 at the 2014 Seafood Expo North America in Boston March 16 through 18. Consumers can also ask for True North Salmon by name at their local grocer and learn more online at truenorthsalmon.com.
ABOUT TRUE NORTH SALMON
True North Salmon sells a broad spectrum of BAP Certified salmon products into the Canadian and US markets including fresh whole fish, fillets, portions steaks, skewers and flavoured products as well as cold and hot smoked salmon and other specialty items.
With BAP and BRC certified facilities on the East Coast of Canada and Maine, True North salmon is Truly Fresher Salmon – delivering fresh products to market within 24 to 48 hours of harvest. True North Salmon also delivers wild-caught seafood to market under the Jail Island Seafood brand.
True North also operates North Market Seafood – a seafood counter in the Saint John, NB, City Market, offering a variety of fresh farmed and wild-caught seafood and prepared meals.
True North Salmon is the processing and sales division of Cooke Aquaculture Inc., an East Coast, family-owned company based in Blacks Harbour, New Brunswick with operations throughout Atlantic Canada, Maine, Chile and Spain.
Since 1985, the Cooke family has built a fully-integrated aquaculture company with management over its entire salmon farming value chain – from egg to plate. Cooke Aquaculture holds Platinum Member Status in the Canada’s Best Managed Companies program. Cooke also owns Salmones Cupquelan, a salmon farming company in southern Chile, selling products under the Heritage Salmon Brand in North America and Culmarex Group, a sea bass and sea bream farming company in Spain
CONTACT – Andrew Lively, Director of Marketing, True North Salmon – andrew.lively@truenorthsalmon.com
Source: True North Salmon-Cooke Aquaculture
