ST. SIMONS ISLAND, Ga. – October is National Seafood Month, and SeaPak Shrimp & Seafood Co. is celebrating the occasion by offering consumers numerous ideas for incorporating more seafood – specifically shrimp – into their dinnertime occasions.
All month long, the No. 1 shrimp brand in frozen specialty seafood is hosting its third annual “Shrimptacular” promotion. This year, the campaign also focuses a spotlight on the importance of families eating together and shows families how mealtime doesn’t have to be complex to be meaningful.
Busy parents are likely to contend that one major challenge to bringing the entire family to the table is finding the time to both prepare and enjoy a meal. One way SeaPak is sharing solutions is through a dedicated Shrimptacular web page offering consumers recipes to fit various flavor or culinary preferences; mealtime suggestions; a how-to video; coupons; and more.
From the web page, visitors can link to a Facebook quiz in order to determine which of four culinary styles matches their preferences best: comfort food, of-the-moment trends, lighter dishes or enjoys-it-all. Those who take the Facebook quiz will automatically receive a SeaPak product coupon and will also have the opportunity to enter to win a year’s supply of SeaPak products, plus a $500 grocery gift card.
SeaPak also is encouraging consumers to visit the frozen seafood aisle for their mealtime solutions through wide-scale coupon distribution on Sunday, Oct. 5. Full-page, freestanding inserts in newspapers around the country that day will be supplemented with an online coupon found at Coupons.com.
In addition to the cost savings, SeaPak is creating excitement within the grocery store by placing recipe suggestions, banners and balloons in selected retail locations.
“We believe the combination of giving consumers the types of recipes that fit their personal preferences, offering multiple ways to save on SeaPak products, and creating excitement in the frozen seafood aisle is the perfect formula for a successful National Seafood Month,” explains Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co. “More than anything, we want to make it simple to bring the taste of the coast to the table and to share it with families.”
Shrimp and seafood lovers can join the Shrimptacular celebration by visiting SeaPak on Facebook, Pinterest or Instagram. For additional SeaPak product and recipe information, visit SeaPak.com.
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About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings “the Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here. For more information about SeaPak, visit SeaPak.com.
About Rich Products Corporation and the Consumer Brands Division
Rich Products Corporation is a family-owned global food company defined by innovation and an unparalleled commitment to treating its customers, associates and communities the same way…Like Family. Since 1945, Rich’s has been committed to developing food solutions that raise the standards for quality, safety, convenience and efficiency for its customers. As a leading supplier to the global foodservice, in-store bakery and retail marketplaces, Rich’s posts annual sales exceeding $3.3 billion, operates 34 manufacturing facilities spanning six continents, and employs more than 9,200 people across the world. Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Rich Products Corporation’s Consumer Brands Division, located on St. Simons Island, Ga., is responsible for the successful portfolio of Rich’s products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers, which help mom “Keep ’em happy”; Casa Di Bertacchi, maker of authentic Italian meatballs; hand-pulled, hickory-smoked Byron’s BBQ; and Coffee Rich non-dairy creamer, the perfect non-dairy choice for soups, stews, desserts and gravies. Please see Daryl’s comments on the Consumer piece.
Source: SeaPak
