SeaPak Expands Portfolio with 3 New, Innovation-Driven Products: Chili Lime Shrimp, Breaded Flounder Tenders and Breaded Scallops
January 15, 2026 | 5 min to read
New items tap into high-growth flavor and ingredient trends as well as consumer demand for quick, convenient and responsibly sourced seafood options at home.
ST. SIMONS ISLAND, Ga. — SeaPak Shrimp & Seafood (seapak.com), the #1-selling retail frozen shrimp brand within the specialty seafood category, is adding to its product portfolio with three new innovation-forward items debuting this month: Chili Lime Shrimp, Breaded Flounder Tenders and Breaded Scallops.
The new products were inspired by emerging menu trends, consumer preference data, and shoppers’ growing desire for species differentiation and globally inspired flavors. Flounder has grown 13% on U.S. menus in the past year, while Chili Lime is projected to grow 22% over the next four years, with especially strong resonance among Gen Z consumers. Breaded Scallops ranked as the top-performing seafood snack concept in recent consumer research.
The New Products:
Chili Lime Shrimp: Zesty chili spices, bright lime and a coating of 100% real butter deliver an on-trend, globally inspired flavor profile. Ready in minutes via sauté pan or oven. Features BAP-certified shrimp and 11 grams of protein per serving (two per box).
Breaded Flounder Tenders: Mild, flaky, MSC-certified flounder in a versatile tender format makes an ideal meal for families and for snacking. Can be cooked in an air fryer or oven in under 10 minutes. Each serving contains 7 grams of protein.
Breaded Scallops: MSC-certified Patagonian scallops in a delicately seasoned, crispy coating offer a unique, restaurant-quality seafood option rarely available to consumers. Each serving contains 8 grams of protein.
“The launch of these new products demonstrates SeaPak’s ability to respond quickly to evolving consumer preferences,” said Kelly Rabinowitz, Director Marketing, Frozen Retail Brands at Rich Products Corp., parent company of SeaPak. “We’re combining bold flavor innovation with premium, responsibly sourced seafood in formats that are easy to prepare and accessible to a wide range of shoppers.”
Recent research shows that 27% of seafood consumers eat more seafood when they see more species on the shelf, adding to the combined appeal of SeaPak’s new products. Chili Lime Shrimp, Breaded Flounder Tenders and Breaded Scallops deliver popular seafood choices in convenient, ready-to-cook formats while offering flavors that are aligned to current taste trends.
SeaPak’s new products are coming to Food Lion, Weis Markets, SpartanNash, BJ’s Wholesale Club, and more. Selection varies by store—visit your local retailer to see what’s available.
For more information on SeaPak and its portfolio, visit seapak.com.
ABOUT SEAPAK
SeaPak has been using coastal-inspired recipes to make great-tasting shrimp and seafood for more than 75 years. As the trusted name for delicious seafood, SeaPak is the #1-selling retail frozen shrimp brand within the specialty seafood category. SeaPak is highly regarded for its commitment to the highest quality standards and resource management. Learn more about the brand at seapak.com, or follow us on Instagram and Facebook.