SeaPak Drives Seafood Lovers To Discover The Versatility Of Shrimp During Lenten Season

ST. SIMONS ISLAND, Ga. – SeaPak Shrimp & Seafood Co., the No. 1 shrimp brand in frozen specialty seafood, aims to make consumers’ lives a little more coastal this Lent by offering several new ways to enjoy the deliciousness of shrimp, America’s favorite seafood.

This year, Lent – traditionally the busiest selling season for seafood – begins Feb. 10 and extends into late March.

During the next eight weeks, SeaPak will be providing consumers various suggestions and opportunities for adding more shrimp to their meal plans, in hopes they’ll discover some favorite new shrimp recipes.

“By simply adding shrimp to a dish, consumers can enjoy great-tasting coastal flavors any time they want, and that’s what we’re encouraging,” says Megan Grinstead, Director of Marketing, SeaPak Shrimp & Seafood Co. “During Lent, we want to inspire seafood-loving families to reimagine their mealtime possibilities from a coastal perspective and perhaps even make their favorite recipes more coastal.”

Coupon Distribution

Even before the official start of Lent, SeaPak on Feb. 7 kicked off its campaign for the 2016 season with a massive coupon distribution in selected Sunday newspapers nationwide.

Consumers will also be given additional savings opportunities via SeaPak.com, where digital coupons worth 75 cents off the purchase of one SeaPak product will be available for download beginning Feb. 10. At the same time, consumers can also begin receiving coupons via the brand’s Coastal Catch e-newsletter and Facebook page.

In-Store Promotion

At selected retail locations, “Spotted with SeaPak” banners, freezer clings and other branded materials will help draw consumer attention to the frozen food aisle. “Our in-store presence during Lent is designed to increase consumer purchase of frozen seafood, drive product trial, and encourage in-store consumer engagement,” Grinstead explains.

Consumer Engagement Opportunities

This year, SeaPak has teamed up with Food Network to offer seafood lovers the chance to win a trip to New York City for a culinary lesson at Food Network Kitchen with “SeaPak’s Seafood Sweepstakes."

Participants may become eligible for a chance to win the grand prize by simply completing an online entry form prior to March 31.  The sweepstakes, which launched Feb. 1, is hosted on FoodNetwork.com and will also be featured in a commercial during an upcoming episode of the television series Chopped on Feb. 23.

Additionally, in an effort to further drive engagement and traffic to the frozen seafood aisle, SeaPak is hosting a #SpottedWithSeaPak social media promotion, from Feb. 3 through March 31, encouraging consumers to post their best SeaPak selfie – tagged #SpottedWithSeaPak – on Facebook or Instagram. The winner, selected at random, will receive a $500 gift card and free SeaPak product for a year.

Consumers can also join the brand and several of the brand’s blogger partners for a #ShrimpItUp Twitter party on Feb. 18 at 1 p.m. EST.

Blogger Recipes

SeaPak is enlisting the assistance of several blogger partners and executing multiple blogger campaigns, including the 2016 edition of its annual blogger ambassador program, to help consumers discover new favorite recipes by simply adding shrimp to their dishes.

Consumers can learn more about SeaPak’s special offerings and activities during Lent, and also find additional SeaPak product and recipe information, by visiting SeaPak.com or SeaPak’s social media pages on Facebook, Pinterest and Instagram.

About SeaPak

SeaPak has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. The company is committed to making life for consumers “more coastal,” through outstanding, quality seafood products that are so authentic, they take you to the coast.

The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category.

SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.

About Rich Products Corporation and the Consumer Brands Division

Rich Products Corporation is a global food company defined by innovation and renowned for imagining what’s possible. With more than 4,000 delicious products found in kitchens and bakeries around the world, Rich’s continues to expand within the global marketplace across six continents. As a leading, worldwide supplier to the foodservice, in-store bakery and deli, and retail marketplaces, Rich’s is regarded throughout the industry for its food ingenuity and for its commitment to customer solutions that raise the standards for delicious and unique tastes, quality and convenience.

Its strong global presence in more than 100 countries is characterized by a variety of innovative products that satisfy unique local preferences and are specifically customized for each region. Rich's annual sales now exceed $3.5 billion and the privately held, family-owned company employs more than 10,000 associates around the world.

Additional company information can be found online (richs.com), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).

Rich Products Corporation’s Consumer Brands Division, located on St. Simons Island, Ga., is responsible for the successful portfolio of Rich’s products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers, which help mom “Keep ’em happy”; Casa Di Bertacchi, maker of authentic Italian meatballs; hand-pulled, hickory-smoked Byron’s BBQ; and Coffee Rich non-dairy creamer, the perfect non-dairy choice for coffee, soups, stews, casseroles, desserts, gravies and more.

Source: SeaPak