Scannable Lobster A Hook For Newfoundland Grocery Chain

TORONTO — In the war for consumer choice, the humble lobster tank has long been on the front lines — it provides literally transparent support for the idea that customers have a right to know what they’re getting when they buy.

But in one Newfoundland grocery chain, the tank is becoming even more transparent. As of last week, customers at Coleman’s have been able to scan their lobster and halibut, with their smartphones to find out not just where their seafood is from, but who caught it.

The traceable lobster program is part of thisfish.info, an initiative of Ecotrust Canada, an environmental charity.

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