Sainsbury’s is the first major supermarket to launch Marine Stewardship Council (MSC) certified cod on their café menu. As the leading retailer for sustainable seafood, this adds to the 150 Sainsbury’s products that carry the MSC logo and have been sourced from sustainable fisheries.
Hand battered cod and chips is on menu at 277 of the retailer’s in-store cafes. Our cod is caught in the North East Atlantic by Icelandic and Norwegian boats. The fisheries are not only sustainable by helping supply fish for future generations, but also help to support local communities in remote areas.
Ally Dingwall, Sainsbury’s Aquaculture & Fisheries Manager said: "We’re proud to have the largest range of fish products to carry the MSC logo, whether you’re buying basics fish fingers or Taste the Difference prawns. This move in our cafes is a great step towards strengthening our position as the leading retailer for sustainable seafood."
To read the rest of the story, please go to: J. Sainsbury PLC
