Marriner Marketing has teamed up with high-quality Tilapia producer Regal Springs North America to further shape the company’s brand identity and seek additional marketing opportunities with businesses and consumers. As Regal Springs North America’s Agency of record, Marriner will use its 30 years of experience championing Clients in the food industry to work on initiatives in retail grocery, club stores, as well as foodservice commercial and noncommercial segments.
“We were looking for a food-focused Agency that shared our values and would feel like family when we sat around a table,” Regal Springs North America Director of Marketing Keith Kandt said. “Marriner understood the DNA of our business and our commitment to social responsibility and the quality of our Naturally Better Tilapia. We liked that they took a proactive approach with well-researched strategies for growth.”
Marriner will use Clarity CaptureSM, its brand development process, to expand the brand story in addition to the look and feel of Regal Springs. Highlighting its sustainable aquaculture practices and the nutritional profile of Tilapia in particular will help appeal to target audiences. Through Clarity in ActionSM, a brand activation process, Marriner will support business-building activities with a fully integrated marketing communications program. With these strategies, Marriner will uncover new insights and conduct a strategic e-commerce initiative to help Regal Springs accelerate future growth in the market.
“Regal Springs is actively building on its legacy and looking to serve the market as the true category leader,” Marriner Vice President of Strategic Partnerships David Melnick said. “We want to ensure all efforts are cohesive and impactful, because there’s a lot of misinformation about ordinary Tilapia. We’ll be highlighting Regal Springs’ value proposition to change perceptions so people can feel great about eating these Tilapia products in their homes or when dining out.”
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ABOUT REGAL SPRINGS
Since it was founded in Indonesia more than 31 years ago, Regal Springs has pioneered responsible Tilapia aquaculture and is now the largest vertically integrated high-quality Tilapia producer in the world. Regal Springs raises its Tilapia in Honduras, Indonesia and Mexico and is available fresh or frozen. Its mission is based on the Regal Springs WE CARE Sustainability Program, which is the world’s first totally integrated sustainability program in aquaculture and Tilapia. This is a total management-based commitment to responsibility for the environment and community with specific standards unique to its Naturally Better Tilapia products. These include naturally based raising conditions; zero antibiotic use; and free from added chemicals, additives and preservatives. All products are certified to ASC and BAP and are Oceanwise compliant. To learn more, visit regalsprings.com.
ABOUT MARRINER
As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the target. Marriner’s Clients include such notable brands as Atlas Metal, Butterball, Campbell’s, Maryland Office of Tourism, Nestlé Professional, Perdue Farms, Plastics Industry Association and Sugar Association. For more information, visit marriner.com.
