The Port of New Bedford Harbor Development Commission (HDC) officially unveiled their newly created New Bedford Seafood brand at the Seafood Throwdown on July 27 at Custom House Square.
“As America’s top grossing commercial fishing port and largest seafood processing center, New Bedford can rightfully claim the title of America’s Seafood Capital. But we need to do a better job proclaiming our status to the rest of the world, and that’s where this campaign comes in,” said Mayor Jon Mitchell, who also serves as Chairman of the HDC.
The HDC hired Moore & Isherwood Communications to develop the logo, which features the ever-familiar western rig fishing vessel, the backbone of the Port of New Bedford’s successful commercial fishing industry.
“Outside of our region few people know how important New Bedford and our fishing industry is to providing sustainable, fresh, delicious fish to buyers and consumers everywhere,” says Ed Anthes-Washburn, Port Director. “The fishing industry and our waterfront is the cultural, economic and political center of our region. We think it’s important to showcase New Bedford’s seafood at the same level as other brands like Alaskan salmon or Maine lobster.”
In addition to the logo, the HDC worked with students from UMass Dartmouth’s Charlton College of Business and Moore & Isherwood Communications to develop a website where national and international buyers can browse all of New Bedford’s processors and fish houses, and the seafood they sell.
In the future, the HDC has plans to work with local restaurants and fish markets to further identify locally-landed fish and seafood for local residents in an effort to highlight some of the underutilized species, or less popular fish, that are landed in local waters.
Said Anthes-Washburn, “Wild-caught seafood landed in New Bedford is among the last wild protein available to consumers. It’s healthy, sustainably managed, and by purchasing it you’re supporting local fishermen that reinvest in our communities.” Anthes-Washburn also suggests branching out to species you may not recognize and don’t be afraid to ask your server or seafood purveyor questions. “One of the easiest ways to support our local fishermen is to engage with people in the industry, try new species and ask about different menu items or suggestions!”
The HDC will be unveiling the logo at the Seafood Throwdown, an event they’re hosting in collaboration with the Northwest Atlantic Marine Alliance (NAMA), the New Bedford Fishing Heritage Center, and the New Bedford Farmers Market.
The entire project was generously funded by the Massachusetts Division of Marine Fisheries (DMF) through their Seafood Marketing Program.
The Port of New Bedford is managed by the New Bedford Harbor Development Commission which aims to implement best management practices over port resources and develop economic growth strategies. To this end, it is the goal of the Harbor Development Commission to keep New Bedford on top as the #1 U.S. fishing port, expand existing businesses and capitalize on new opportunities that will maximize The Port’s potential as an economic engine to create jobs and strengthen the New Bedford economy.
Source: Port of New Bedford Harbor Development Commission
