P.E.I.-Brand Lobster Sees First Shipment

The first shipment of P.E.I.-brand processed lobster products from the P.E.I. Fishermen's Association has left the Island.

The blanched frozen lobster was shipped from Royal Star Foods in Tignish Tuesday, about a year and a half after the association began working on the Master Lobster brand, which the PEIFA hopes will distinguish P.E.I. product from the competition.

"Fishermen decided that we want to be a part of marketing and promotion, [to] create competition in the marketplace," said president Craig Avery.

"Every lobster fishermen in Prince Edward Island is part of this brand. All of our lobster is coming from Prince Edward Island."

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