It seems even lobsters need help with their branding.
The province has issued a request for proposals for a new Nova Scotia seafood brand. The department of Fisheries and Aquaculture will use the winning logo in international markets and presumably to generate buzz with millennials.
“Nova Scotia’s seafood sector needs geographical branding that gives our product an assurance of distinctiveness attributable to its origin,” reads the government document. Establishing a new fish and seafood brand will “give us a competitive advantage in key global markets such as Asia, Eastern Europe and the United States.”
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