McLEAN, Va. – The NFI Salmon Council has made waves with a new social media campaign, headlined with its Hooked On Salmon Facebook page that has quickly attracted more than 20,000 consumer fans since its launch in mid-January.
With a fresh social media presence and a multichannel promotional partnership executed with Ladies’ Home Journal for American Heart Month in February, The NFI Salmon Council is showcasing the popular fish as a healthful and nutritious protein and encouraging Americans to eat more salmon at home and in restaurants.
“It’s exhilarating to see this direct dialog with consumers,” said Judy Dashiell, Sr. V.P. with NFI. “I applaud the members of The Salmon Council.”
Partnership with Ladies’ Home Journal
Last month, The NFI Salmon Council locked arms with the venerable Ladies’ Home Journal – one of America’s leading women’s magazines and a leading source for health, nutrition and fashion tips – in a multichannel promotion that drew attention to heart-smart salmon during American Heart Month.
Through the special partnership, Ladies' Home Journal drove exposure for the protein-packed, omega-3-rich seafood. Featured on its website and social media channels was a collection of posts and unique recipes by online influencers and nutrition experts, including nutrition and health expert for NBC's TODAY, Joy Bauer, MS, RD, to awareness of salmon as an essential ingredient for a heart-smart diet.
Ladies' Home Journal is one of America’s top 10 magazines in paid circulation, with a circulation of more than 3.2 million and a readership in excess of 12 million. Founded in 1883, the publication in 1907 became the first American magazine to reach 1 million subscribers. Online, the magazine engages more than half a million visitors per month through its website and combined presence on Facebook, Twitter and Pinterest.
Heart-Smart Blogger Campaign
In addition to the Ladies' Home Journal partnership, more than 500,000 impressions were garnered through alliances with influential bloggers who shared their love for salmon through a heart-smart campaign that integrated blog sites and corresponding social media channels to further awareness during American Heart Health month.
For information about joining The Salmon Council, contact Judy Dashiell at jdashiell@nfi.org or (703) 752-8885. The Salmon Council can be found on Facebook at Hooked On Salmon.
About The Salmon Council
The Salmon Council was formed in January 2013 by the National Fisheries Institute. The council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients to support heart and brain health. Members of The Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.
Current members include High Liner Foods, Hofseth International AS, Icicle Seafoods Inc., Inland Seafood, King & Prince Seafood Corp., Maine Aquaculture Association, Marine Harvest, Marine Harvest USA, Mazzetta Company LLC, Morey's Fine Fish and Seafood, Norwegian Seafood Council, Pacific Seafood Group, SalmonChile, Seattle Fish Co., Slade Gorton & Co., Trident Seafood Corporation, and Villa Organic AS.
About the National Fisheries Institute
The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition. From seagoing vessels to favorite seafood restaurants, NFI’s diverse member companies bring delicious fish and shellfish to American families. NFI promotes the federal government’s Dietary Guidelines that suggest Americans include fish and shellfish in their diets twice per week, for longer, healthier lives.
NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s endorsement of the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.
From responsible aquaculture, to a marketplace supporting free trade, to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground-truth science.
Source: National Fisheries Institute
