McLEAN, Va. – In an effort to secure a spot for shrimp on holiday and party menus nationwide, The National Fisheries Institute Shrimp Council teamed up with Calphalon® and four talented bloggers to showcase the ease-of-preparation and versatility of America’s favorite seafood.
The initiative – “Celebrate with Shrimp” – challenged the Shrimp Council’s 2015 blogger ambassadors to create easy, unique and mouthwatering recipes that highlighted shrimp as an essential holiday ingredient. Each blogger was equipped with a Calphalon® Contemporary Self-Sharpening 15-Piece Cutlery Set with SharpIN™ Technology to assist in recipe preparation.
“Throughout the holiday season, schedules are busy and houseguests are aplenty,” remarked Judy Dashiell, Senior Vice President of The National Fisheries Institute. “Consumers are searching for quick and easy recipes to impress their guests, so, with the help of Calphalon® products and our talented blogger ambassadors, we were able to showcase why shrimp is a star ingredient for delicious appetizers.”
By focusing on ease of preparation and on-trend ingredients, the Shrimp Council blogger ambassadors developed a lineup of standout shrimp recipes, including:
- Cajun Shrimp and Sausage Skewers
- Baked Spinach & Artichoke Shrimp Dip
- Firecracker Shrimp Wonton Tacos
- Light Tex Mex Shrimp Bites
“Whether used in dips and skewers or added to tacos and wontons, shrimp takes an average recipe to the next level,” said Dashiell. “And, thanks to the creativity of our bloggers, we were able to showcase this in a whole new – and mouthwatering – way.”
Through a combination of blog post readership and accompanying social media engagement, the “Celebrate with Shrimp” campaign garnered more than 15.4 million impressions.
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About the NFI Shrimp Council
The mission of the NFI Shrimp Council is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.
The NFI Shrimp Council Members
Censea, Devi Seafood, Eastern Fish Company, Great American Seafood Import Co., H&N Group, Harbor Seafood, High Liner Foods, King & Prince Seafood, Liberty Seafood, Mazzetta Company, Rich Products Corporation, Sea Port Products.
Associate Members of the NFI Shrimp Council
Ananda Aqua Exports (P) Ltd., Asvini Fisheries Private Limited, Certified Laboratories, Inc., Charoen Pokphand Foods Public Company Limited, Coastal Corporation Ltd., Devi Seafoods, Ltd. India, Fortune Fish & Gourmet, Joseph C. Murray & Co. Inc, Londonderry Freezer Warehouse LLC, Los Angeles Cold Storage, MSeafood/ Minh Phu, Nekkanti Sea Foods Ltd., Preferred Freezer Services, PT. Bahari Makmur Sejati, PT. Bumi Menara Internusa, PT. CENTRAL PERTIWI BAHARI, PT. First Marine Seafood, PT. GRAHAMAKMUR CIPTAPRATAMA, PT. Indokom Samudra Persada, PT. Mega Marine Pride, PT. SEKAR BUMI Tbk , PT. Surya Alam Tunggal, Quoc Viet Seaproducts Processing Trading and Import- Export Co., Ltd., Rod International, Seajoy Seafood Corp, Wells Fargo Bank, Williams Clarke Company, Inc.
About Calphalon®
Calphalon® is a leading manufacturer of professional quality cookware, cutlery, bakeware, kitchen electrics and accessories for the home cook. Based in Atlanta, Calphalon® is a part of Newell Rubbermaid’s global portfolio of leading brands.?
Source: NFI Shrimp Council
