McLEAN, Va. – The National Fisheries Institute’s Shrimp Council today announced it has formed an extended partnership with prominent online influencer and cookbook author Chungah Rhee, creator of the popular food blog Damn Delicious.
Under the agreement, which took effect at the beginning of March, Rhee will create and publish through Damn Delicious a series of shrimp-focused blog posts and recipe videos encouraging consumers to eat more shrimp at home and in restaurants.
Rhee’s Damn Delicious blog, which attracts millions of viewers each month, is a wildly successful website featuring recipes and cooking techniques. In addition to the blog, Rhee in 2016 authored her first cookbook, “Damn Delicious: 100 Super Easy, Super Fast Recipes.”
“After working with Damn Delicious for several years, we are thrilled to join forces with Chungah in a more-fulsome relationship,” said Brandon Phillips, Senior Director of Communications and Advocacy with The National Fisheries Institute. “The Shrimp Council’s goals include showcasing the ease of preparation and versatility of shrimp, and Damn Delicious is the perfect partner for sharing this message with consumers. Through Chungah’s approachable recipes, which require minimal ingredients and nominal cooking time, shrimp will be highlighted as a delicious protein that can easily be a staple of any weekly meal plan.”
The 2017 partnership with Rhee focuses on four key selling seasons: Lent, summer grilling, football tailgating, and the holidays. For each season, Rhee has agreed to create an original shrimp recipe for posting on her Damn Delicious blog and amplifying via her social media channels.
“By sustaining the partnership throughout most of the year, we’ll be providing consumers a range of shrimp recipes they can interact with,” remarked Phillips. “From craveable shrimp-and-pasta dishes to bite-sized shrimp appetizers, there will be something for everyone.”
To coincide with Lent – one of the top seafood-selling seasons of the year – Damn Delicious in March published its first blog post of 2017. The post featured a mouthwatering recipe for Shrimp Pasta with Tomato Basil Cream Sauce. The post and related social shares have already garnered over 198,000 views.
In addition to the four shrimp recipes and corresponding blog posts that Rhee is creating for The Shrimp Council this year, the Damn Delicious maven will produce four shrimp recipe videos for viewing via her YouTube and Instagram channels, beginning in May. Like the blog posts, these videos will feature a variety of shrimp recipes – from appetizers to main courses – designed to encourage consumers to eat more shrimp.
“Short, playful recipe videos currently are dominating the online space, and The Shrimp Council sees our partnership with a powerful online influencer such as Chungah as an opportunity to capitalize on this trend and keep shrimp top of mind with consumers,” Phillips said. “Chungah’s Damn Delicious videos will show how shrimp is such an easy-to-prepare protein, while getting viewers to start craving their next shrimp dish. The idea is to connect with an extensive audience of engaged consumers who are looking for mealtime inspiration, whether they plan to cook at home or dine out.”
###
About The NFI Shrimp Council
The mission of The NFI Shrimp Council is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.
The NFI Shrimp Council Members
Censea, Devi Seafood, Eastern Fish Company, Great American Seafood Import Co., H&N Group, King & Prince Seafood, Mazzetta Company, Rich Products Corporation, Sea Port Products.
Associate Members of The NFI Shrimp Council
A&B Chemical Co. Inc., Apex Frozen Foods Pvt. Ltd., Aquactiva, SA de CV, Certified Laboratories, Inc., Crystal Cove Seafood Corp., Del Mar Multiples, SA de CV, Devi Seafoods Ltd. India, Fortune Fish & Gourmet, Joseph C. Murray & Co. Inc., Kader Exports Pvt Ltd., Los Angeles Cold Storage, MSeafood/Minh Phu, Nekkanti Sea Foods Ltd., Penver Products Private Limited, Preferred Freezer Services, PT Bahari Makmur Sejati, PT Bumi Menara Internusa, PT First Marine Seafood, PT Mega Marine Pride, Pyramid Transport Inc., Rod International, Santander Bank, N.A., Seajoy Seafood Corp., Williams Clarke Company Inc.
Source: The NFI Shrimp Council
