Chris Keller has been named director of Best Aquaculture Practices (BAP) market development for the Americas, the Global Aquaculture Alliance announced in early July.
The promotion comes 14 months after Keller joined GAA as BAP market development manager-retail for North America.
Keller will oversee the market development team in North America, working with Molly Jacques and Tim Hogan in an effort to grow adoption of the BAP third-party certification program amongst retail and foodservice companies.
“Chris has been with GAA for just over a year, and during that time his responsibilities have grown,” said GAA Executive Director Wally Stevens. “We are delighted that Chris has taken on this expanded role as he is committed to advancing responsible and sustainable aquaculture around the globe.”
“I am very excited for the opportunity to be a part of the continued growth of the BAP program in the Americas,” added Keller. “In the past year, I’ve had the opportunity to meet and work with some of the most passionate people in the industry, and I look forward to seeing us expand the reach of responsible aquaculture.”
Keller came to BAP with more than 20 years of retail experience, most notably with Walmart Stores. During his 15 years at Walmart, Keller held numerous positions, eventually acting as senior buyer.
About GAA
The Global Aquaculture Alliance is an international, nonprofit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.
Source: The Global Aquaculture Alliance
