Whole Foods Market Inc. seafood was ranked below Target and Safeway on a recent Greenpeace sustainability ranking.
Mega food chain Safeway took the top spot for sustainable seafood practices, while Whole Foods was No. 4. Safeway, the nation’s fourth-largest supermarket chain, was praised by the environmental group for discontinuing the sale of unsustainably caught fish species, known in the industry as "red list" seafood. This year, that includes orange roughy.
Greenpeace officials contend Safeway's approach needs to be duplicated by other retailers to salvage the world’s rapidly declining fish populations. It said most seafood merchants still focus on large, predatory fish — such as cod, sharks and tuna — even though global populations of these species have dropped by up to 90 percent.
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