GLOUCESTER, Mass. — Gorton's Seafood recently announced their all-new Smart & Crunchy Fish Sticks and Fillets, an exciting reinvention of their classic breaded fish sticks and fillets that families have come to love. Now the Gorton's Crew is kicking off a coast-to-coast interactive road tour visiting six cities from Peabody, Massachusetts, to Seattle, Washington, to introduce the products via free samples. The Smart & Crunchy Tour is Gorton's first-ever national tour for a new product line.
Smart & Crunchy Fish Sticks and Fillets are never fried, so they have 50 percent less fat than Gorton's regular breaded fish sticks and fillets and 200 calories or less per serving. They are also perfectly seasoned with a crunchy panko crumb. With a smarter nutritional profile and a great taste everyone will love, Smart & Crunchy will appeal to both parents and their children. And the road tour will have the same appeal for kids and adults alike.
A branded Smart & Crunchy food truck and highly interactive booth will be at each tour stop, along with a dipping bar where visitors can sit to sample the new fish stick and provide first-bite feedback on touch screen kiosks.
The tour will also mark the debut of Gorton's "Smarty Crunchman" – an eight-foot tall fish stick who will host the tour. Visitors can pose for photos with Smarty, and receive product coupons and fun giveaways from Gorton's brand ambassadors at every tour stop, including Smarty Crunchman plush toys.
The Gorton's Smart & Crunchy Tour will run from late February to mid-April with stops at the Northshore Mall in Peabody, Massachusetts; St. Charles Towne Center in Waldorf, Maryland; Lenox Square in Atlanta, the Houston Children's Festival in Texas, Hollywood & Highland in Los Angeles, and Northgate Mall in Seattle.
"We are excited to introduce Smart & Crunchy to consumers from coast to coast with a fun, delicious and family-friendly road tour," said Gavin Kennedy, Gorton's Director of Consumer Marketing. "As the original creators of the fish stick, the team here at Gorton's knows this is a favorite family meal and we are very pleased to offer a smart and delicious choice to the next generation of fish stick fans."
Additionally, the Smart & Crunchy Sweepstakes will kick off with the road tour and will have daily and weekly prizes, and one grand prize of a $10,000 family vacation to the winner's choice of one of four U.S. destinations. The public can enter the sweepstakes at a tour stop or online at SmartandCrunchy.com.
Follow the Smart & Crunchy Tour on Twitter at #GortonsTour, at Gorton's Seafood on Facebook or at SmartandCrunchy.com.
About Gorton's Seafood
Since 1849, Gorton's mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton's is one of America's oldest continuously operating companies, and continues to be the innovative leader in the frozen seafood industry. Gorton's full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets including the new Smart & Crunchy line, to gluten-free Grilled Fillets, to Shrimp Scampi, Breaded Butterfly and Popcorn Shrimp, and innovative product lines such as Skillet Crisp Tilapia and Simply Bake Fillets. Gorton's products are available nationwide in better independent and chain grocery stores.
Gorton's proudly stands behind the promise that consumers can "Trust the Gorton's Fisherman" for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
Source: Gorton's Seafood
