GAA-Fishin’ Company Survey Finds US Consumers Still Largely Unfamiliar With Aquaculture

In conjunction with the Global Aquaculture Alliance, The Fishin’ Company presented the preliminary results of a consumer survey at the GAA membership and update meeting at Seafood Expo North America (SENA) in Boston, Massachusetts, USA, on March 16.

Administered by The Fishin’ Company and fielded by Field Agent, the survey consisted of more than 40 questions on a variety of topics, including farmed vs. wild seafood, country of origin and sustainability. More than 500 U.S. seafood consumers nationwide were polled.

Nearly half (47%) of survey respondents have a negative perception of farmed seafood due to product quality, food-safety concerns and environmental concerns. However, a negative perception of aquaculture doesn’t necessarily translate to purchasing behavior, as a mere 5% of survey respondents indicated that they buy only wild seafood.

To read the rest of the story, please go to: Global Aquaculture Alliance