Fishing occurs far from retail counters and restaurants, so it's fun to occasionally check to see how Alaska seafood is faring in the consumer marketplace.
Alaska salmon as a brand is a top seller in the nation's biggest supermarkets and this summer it has dominated all promotions.
An analysis of U.S. sales by the website Seafood.com showed that salmon was identified by species or by the word "Alaska" in 70 percent of retail promotions in July.
Salmon represented 21 percent of all seafood promotions, second only to shrimp at 32 percent. U.S. retailers ran 266 salmon promotions in July, compared with 405 shrimp promotions. Sockeye dominated the hype, garnering 42 percent of all salmon promotions during the month, and selling for an average retail price of $9.99 a pound.
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