ST. FRANCIS, Wis. – Wixon Inc. announced its new campaign for the Wixon Foodservice Group, including updated sales collateral, a refined website, a new logo and tagline, “Fresh from the Beginning,” and unique menu solutions to drive ‘back of the house’ freshness for its customers’ business.
“Fresh from the Beginning,” the Wixon Foodservice Group can help create on-trend and authentic food flavors that customers demand. Wixon’s sprawling campus houses the state-of-the-art Innovation Center, featuring culinary expertise and backed with deep experience from talented flavor chemists, meat scientists, food technologists and chefs.
Wixon’s spices are sourced fresh from ‘farm to plate,’ selected from its exclusive list of trusted and reliable farmers worldwide. Wixon employees actually walk the fields and hand-pick spices dried in the sun. In addition, all suppliers are audited and evaluated on a quarterly basis.
As a FSSC 22000-certified company, Wixon screens, de-stones, cleans and uses a variety of microbial reduction treatments on all incoming ingredients to ensure microbial contaminants are eliminated. Throughout production and processing, random tests are conducted to maintain product profiles and verify purity, weight, color, viscosity, flavor, texture, and chemical composition.
The Wixon Foodservice Group can enhance ‘speed scratch’ recipes with menu solutions sourced from the world’s highest-quality ingredients, including:
• Topical seasonings for starches and proteins
Wixon’s customized, proprietary shake-on seasonings with globally-sourced, quality ingredients create unique flavors, such as Cheesy Sriracha, Cheeseburger for french fries, Garlic Butter, and Ragin’ Cajun.
• Same-day sauces and soups
Create signature starter items with Wixon’s same-day BBQ Beer Sauce, Cheddar Ale Soup, Green Apple Dip, and Instant Salted Caramel Dip.
• Pickling seasonings
Make pickles zestier with the Smoky Dill, Spicy Dill, and Very Garlic Dill Pickling Seasonings.
• Last minute flavors and textures
Prepare fresh, not frozen, exotic protein dishes with the same-day Guajillo Marinade, Korean Dry Dust Rub, Peruvian Aji Pepper Rub, and Tandoori-Style BBQ Marinade.
The Wixon Foodservice Group’s new microsite, www.wixonfoodservice.com, explores its complete menu of capabilities, allowing customers to partner with the organization on product ideation to manufacturing – or any point in between. The website also details a sampling of additional product concepts across all day parts, including breakfast, lunch, appetizers, beverages, and more.
“‘Fresh from the Beginning’ means that we give our customers creative ideas, deliver great products, and serve them professionally – at the beginning and always,” says Peter Gottsacker, president of Wixon. “Wixon is committed to the idea that everything we do must be of the highest, freshest, and most professional caliber. Whether mustard from Canada, fennel from Egypt, or allspice from Jamaica, quality spices from around the world start with quality control here at home. Coupled with Wixon’s decades of flavor system and flavor modifier expertise, we strive to be our customers’ full-service source for innovative menu ideation.”
For more than 100 years, Wixon has been a trusted provider of flavors, seasonings, and technologies for food and beverage manufacturers. With its scientific and culinary capabilities combined with a passion for service, Wixon drives innovation and solutions for its customers. Wixon focuses on its core areas of expertise: Industrial Ingredients, including Foodservice; Consumer Products; and Protein. Customers are encouraged to tap into a portfolio of services, including R&D, custom formulation development, turnkey solutions, and menu ideation. Wixon ingredients are globally-sourced and go beyond FDA standards to ensure quality and cleanliness. The company also offers spice grinding, blending, and a complete line of package engineering options. Located in St. Francis, Wis., a suburb of Milwaukee, Wixon is GFSI Certified to FSSC 22000, ISO9001 Certified, and QAI Organic Certified. More information on Wixon or any of its products may be obtained at www.wixon.com or by calling (414) 769-3000.
Source: Wixon Inc.
