Whole Foods is about to take the nation on a serious wellness trip.
The nation's largest natural foods chain could once again change the supermarket experience for shoppers. Over the next three months, it will open membership-only Wellness Clubs in a handful of stores, including the first one in Dedham, Mass., which opened last week.
For a one-time fee of $199 and monthly membership dues of $45, shoppers can get lifestyle evaluations and access to classes in nutrition, cooking and health, along with 10% discounts on 1,000 better-for-you foods sold in Whole Foods.
If the test is a success, Whole Foods will roll out the Wellness Clubs in most of its 310 stores. Wellness Clubs also are slated to open this fall in Chicago, Oakland, Tribeca, N.Y., and Princeton, N.J.
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