Whole Foods Selects MediaCom As Its New Media Agency

Upscale grocery store chain Whole Foods Market has selected MediaCom, part of WPP’s GroupM, as its new media agency after a review that began last fall.  

In its last annual report, the company stated that advertising expenses totaled nearly $90 million in its fiscal-year 2015. Whole Foods spends an estimated $65 million annually on media.

Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media. It was not immediately clear if the agency participated in the review.

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