Shoppers on the hunt for new kosher for Passover selections this spring are in for a treat when they shop at their local Whole Foods Market.
Whole Foods will now feature a broad assortment of kosher for Passover items from Kedem, a leading manufacturer and distributor of kosher foods. Consumers who seek all natural, gluten free, and dairy free for their Passover dietary needs can now find a wide selection at Whole Foods, the new destination for Passover food shopping.
“When it comes to Kosher for Passover foods, shoppers will always look for the favorites they grew up with,” said Harold Weiss, Executive Vice President of Kedem Food Products, “but they’re also looking for a new twist on tradition — from whole wheat and gluten-free to vegan and organic options. We’ve worked with Whole Foods Market for years, developing products that meet shoppers’ dietary needs and also meet the company’s standards, including no artificial colorings, preservatives or sweeteners.”
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