Walmart Pulls Its North American Account From MediaVest
February 17, 2016 | 1 min to read
The hits keep on coming: MediaVest has lost Walmart, one of its largest North American accounts. In the last six months, the Publicis Groupe network has lost lead North American media duties on its two other major clients: Coca-Cola and Procter & Gamble.
In 2014, the Bentonville, Ark., retailer spent $907 million in U.S. measured media, according to Kantar Media. For the first nine months of 2015, Walmart invested $401.5 million in media.
MediaVest was fired late last week, sources said. It could not immediately be determined if the account is going into review or moving elsewhere.
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