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Even though Chipotle (CMG, -2.39%) is emphasizing that the norovirus outbreak at a Virginia location is an isolated incident, Wall Street seems to agree that the damage to the company's reputation has already spread.
Wells Fargo Securities and BMO Capital Markets downgraded the stock to the equivalent of "hold" from "buy" Wednesday, while Baird and Barclays cut their estimates for the company.
"On the surface, norovirus at a single location is not overly significant," wrote BMO Capital Markets' Andrew Strelzik, reducing their 12-month stock target price to $350. "That said, customers' psyche likely remained fragile and we believe there is a reasonable probability that media coverage of the new illnesses will outweigh the actual severity of the incident and create renewed [sales] weakness."
To read the rest of the story, please go to: Fortune
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