Valuable Operator Promotions Available At www.DoleFoodservice.com

Westlake Village CA — From January 1 through June 30, 2012, Dole Food Company is offering foodservice operators attractive incentives to increase menu appeal while saving on their bottom line. Operators can find these attractive purchase incentives, plus product information on the extensive line of DOLE Foodservice Products, a database of innovative foodservice recipes, and useful business solutions (such as Print-on-Demand merchandising materials) at the updated and user-friendly website: www.dolefoodservice.com.

• Operator Direct Rebate Offer. Save all year on quality DOLE products.

• Up to $500 in Valuable Savings on Case Purchases. Loyal customers save on orders of qualifying DOLE Fruit Products.

• Frozen Fruit Trial Coupon. For first time orders of a minimum of two cases.

• Packaged Fruit Trial Coupon. For first time orders of a minimum of two cases.

Operators interested in participating in the DOLE savings programs can contact a Dole representative for rebate coupons at 800-723-9868, or click to download the forms. Visit www.dolefoodservice.com to check out the global flavors of the 2012 DOLE Fruit Pairings, search great tasting recipes, plan menus using DOLE Frozen and Packaged Fruit Products, or to calculate menu savings with the DOLE Fruit Costs Savings Calculator.

About Dole Food Company, Inc.

Dole, with 2010 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Source: Dole Food Company, Inc.