Like Amazon, Uber is a company that thinks big. Uber and Amazon also share the same passion for leveraging economists and research scientists to operate as in-house think tanks to study consumer behavior, and identify opportunities for disrupting traditional industries by introducing innovative services, products and business models.
Uber has succeeded as a ride-hailing company that is credited with breaking the taxi monopoly in most major cities. Uber has also morphed into a self-driving trucking company, Otto, and a food delivery company, Uber Eats, that has generated $6 billion in bookings with a 200% annual growth rate.
Uber's next focus appears to be on delivering groceries, something Uber tested with Walmart under the service UberRUSH. The program ended with Walmart after three months when data verified that delivering groceries, packages and passengers all in the same vehicle didn't achieve the desired goals in customer experience and revenue.
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