Trader Joe's Has A New Competitor In The Low-Price Grocery Wars

Trader Joe's has long offered some of the lowest prices for groceries, but that could soon change.

There's a new competitor now that's almost as cheap: Whole Foods.

Whole Foods' new chain, 365 by Whole Foods Market, is only about 4% more expensive than Trader Joe's — and that's not including 365's loyalty program discounts — according to a recent price check by Wedbush Securities.

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