Tops Markets Selects Next-Generation POS Software From Retalix

DALLAS — Retalix® announced that Tops Markets LLC, a 132-store grocery chain based in Williamsville, N.Y., has selected Retalix's StoreLine point-of-sale (POS) software application to lower the cost of ownership and increase the functionality of its front-end operations.

Mike Metz, VP of Information Technology of Tops, says his company was looking to upgrade its legacy POS software as part of a larger initiative to enhance customer service. The chain-wide rollout will begin in the first half of 2012 and should be completed over the next year.

"Customer service and satisfaction are our top priorities, and due to its age, our previous POS system was not effectively meeting those needs," said Metz. "We chose Retalix because their StoreLine offering was the most robust and intuitive solution available on the market—giving us needed flexibility as we continually expand our customer service efforts."

Retalix StoreLine is an open-architecture, multi-channel solution designed to increase a retailer's efficiency and effectiveness at all customer touch points, and thereby assist the retailer to differentiate, innovate and drive a superior customer experience. Deployed at leading retailers worldwide, the application contains advanced Store and POS functionality and supports customer loyalty, self-checkout, fuel management, QSR and a wide variety of electronic payment services.

"We look forward to expanding our partnership with Tops, and helping them move customer service and store efficiency to a higher level," said Roy Simrell, president of Retalix USA. "Our retail offerings such as StoreLine provide retailers like Tops with the flexibility and efficiency needed to optimally operate high-volume, highly complex store environments, and thus enhance profitability."

About Tops Markets

Tops Markets, LLC, is headquartered in Williamsville, N.Y. and operates 132 full-service supermarkets – 126 company-owned and six franchise locations. With more than 14,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's Web site at www.topsmarkets.com.

About Retalix

Retalix is a leading global provider of innovative software and services to high volume, high complexity retailers, including supermarkets, convenience stores, fuel stations, drugstores and department stores. The company's products and services help its customers to manage and optimize their retail operations, differentiate their brand and build consumer loyalty, while providing retailers with the flexibility and scalability to support ongoing business transformation and growth. Retalix offers solutions for point-of-sale (POS), sales channels and in-store management (including mobile and e-commerce), customer management and marketing, merchandising, and logistics. By leveraging a multitude of deployment options, including Software-As-A-Service (SaaS), Retalix serves a large customer base of approximately 70,000 stores across more than 50 countries worldwide. The Company's headquarters are located in Ra'anana, Israel, and its North America headquarters are located in Plano, Texas. Retalix stock trades on the NASDAQ and the Tel Aviv Stock Exchange.

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Safe Harbor for Forward-Looking Statements: Except for statements of historical fact, the information presented herein constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and U.S. federal securities laws. For example, the statements regarding the future rollout of deployment of Retalix solutions and the performance goals that Retalix customers like Tops Markets are trying to achieve by deploying such solutions all include forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Retalix, including revenues, income and expenses, to be materially different from any future results, performance or achievements or other guidance or outlooks expressed or implied by such forward-looking statements. Such factors include risks relating to Retalix's anticipated future financial performance and growth, continued roll-outs with existing customers, continued interest in Retalix's new platforms, the perception by leading retailers of Retalix's reputation, the potential benefits to food and fuel retailers and distributors, expansion into new geographic markets, and other factors over which Retalix may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. Readers are referred to the reports and documents filed by Retalix with the Securities and Exchange Commission, including Retalix's Annual Report on Form 20-F for the year ended December 31, 2010, for a discussion of these and other important risk factors. Except as required by law, Retalix undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

Source: Retalix Ltd.