The Trend-Inspired Evolution Of The Foodservice Industry
July 13, 2016 | 1 min to read
Trends come and go, albeit fashion, music or food. In the case of the foodservice industry, it's safe to say that anyone paying close attention to the carousel that is food trends has witnessed countless changes, from menu options to where and how trendy items are prepared and served. And with the continuum of food trends piquing our palates and then fading out of the limelight, the focus has shifted a bit to highlight not only on food trends, but how they affect the foodservice industry.
What is a Trend?
To fully understand the conception and evolution of food-related developments, it's important to note that a trend is defined as style or vogue; currently popular. And in the digitally published article Trend vs. Fad: Food Marketers should think more like venture capitalist on SmartBlog's Food & Beverage segment, there are two types of food trends:
- Steady-burn trends, which last decades and are often recession-proof
- Long-arc trends that eventually peak and slowly decline
What Causes the Decline?
When it comes to decreased food interest, a major culprit is opioids – a pleasure releasing brain chemical stimulated by new experiences that become less intense after several repeated experiences of the same thing, yielding a "been there, done that" result, as published in Why People Get Bored by www.psychologytoday.com. Additionally, market saturation is a definite factor in trend decline. Further growth, according to Investopedia.com, can only be achieved through market share gains, a rise in consumer demand, or product improvements.
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