The “click-and-collect” market in the U.S. is relatively nascent, and a handful of FMI members, namely Walmart, Harris Teeter and Kroger, have introduced click-and-collect offers for their consumers in test regions.
Comparatively, with more than 3,125 click-and-collect operations, France arguably has the most mature click-and-collect business model. The case study of France suggests that there are two primary operating models: Warehouse picking and in-store picking. While warehouse picking requires initial investment of about €2.5M per location, labor costs are significantly lower than those of in-store picking. Notably, picking productivity in a warehouse is nearly three times that of in-store selection.
So what are the implications and opportunities for the U.S. food marketplace? France’s evolution around click-and-collect retail offers three valuable lessons for U.S. food retailers looking to explore click-and-collect operating models:
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