Taco Bell, Lorena Garcia & Gold Coast Packing Share Love For Cilantro
October 8, 2012 | 1 min to read
With the recent addition of the Cantina Bell menu at Taco Bell, Chef Lorena Garcia brought eight new ingredients including black beans, pico de gallo, corn roasted salsa and her personal favorite –cilantro.
Recently Lorena Garcia – a lover of cilantro – wanted to personally see the fields where one of her top ingredients is grown. Now, Taco Bell is inspired to answer the same question for a broader audience by releasing a behind-the-scenes video highlighting her experience. The brand aims to take consumers on the journey with Lorena to showcase first-hand a glimpse of where their quality ingredients come from.
This unique video takes viewers to the Cilantro farms in Santa Maria, California, for a look at how the cilantro is grown and how it impacts the Taco Bell menu. The video also features interviews with Victor Tognazzini and David Espinola, both General Managers for the supplier, Gold Coast Packing, who discuss the process of growing the cilantro and exhibiting quality control. Gold Coast Packing is just one of the suppliers Taco Bell uses to ensure they get the same quality ingredients to their various locations across the country.
To view the full video, please visit Taco Bell’s YouTube page or http://youtu.be/bE4f7ylCaeg
Source: Gold Coast Packing, Inc