Subway Snares First Seal Of Approval From Heart Group

Folks seeking help finding better-for-you restaurant food are about to get it — with Subway out front early.

Friday, the American Heart Association will announce plans to expand its "Heart-Check" food certification program from grocery stores to restaurant meals. The first chain to earn the new seal: Subway.

The move comes at a time nutritious options have become hot sellers. Up to 42% of Subway's food sales meet the heart group's requirements that limit cholesterol, fat, saturated fat and sodium, says marketing chief Tony Pace.

"What drives me nuts as a marketer is all these other jokers saying they're healthy, and they're not," Pace says. Eight Subway sandwiches, nine salads and four kids meals meet the criteria.

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