The race to deliver all manner of consumer goods – from grapefruit to gravy boats — to North Texas homes continues apace with Amazon announcing early Thursday that it will pair its Prime Now service with a Sprouts Farmers Market store in Dallas.

Amazon did not list the turf covered locally by the program, but a spot check of several zip codes shows that it includes some areas south of downtown Dallas previously described as a food desert. The program could help fill the gap while the city tries to lure a grocer into the area.

Under the program, members of Amazon’s Prime program can order grocery items, including fresh produce and seafood, through the Prime Now one-hour delivery service.

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